Invested in November 2015. Acquired by Intent Media, June 2016.
For hoteliers, an important path to profitability and long-term success is allowing guests to make bookings directly on their websites. However, with a more crowded and competitive marketplace of online travel agents (OTAs), this is becoming increasingly difficult.
Voyat is a guest retention platform for the hospitality industry that helps drives more bookings to the hotels’ own websites, thus saving high commissions from OTAs such as Expedia, Booking.com etc.
Voyat works with hotel brands around the globe, from small independent hotels to large multinational corporations, to grow their addressable audience, and then customize guest interactions via website personalization, social engagements and targeted outbound campaign segments. The result is more conversion through the hotels’ direct channels.
"Hotels who used Voyat have seen a 24% growth in booking conversion rates on their sites and significant lifts in online revenue generation." - Benjamin Habbel, CEO Voyat Inc.
Common industry benchmarks estimate that attracting a new customer can cost hotels 5x more than retaining an existing customer.
With Voyat, hotels can welcome each guest back to your website by name, and provide an appropriate dynamic offer for them based on demographics such as nationality, age, and gender.
The value propositions for the hotels are simple:
- INSTANT VALUE: Hotels can start growing their audience and improving their reach from day one.
- ZERO BRAND DILUTION: Voyat personalization matches the look and feel of the hotel’s existing brand and visual aesthetic.
- PLUG & PLAY: Hotels can go live within 24 hours. It's a no-hassle integration.
Simply put, Voyat keeps hotel customers engaged.