HOLODIA

HOLODIA, founded in June 2017 by the Danish entrepreneur Shahin Lauritzen, is the visionary company behind HOLOFIT, a VR fitness app that transports users into original virtual worlds for rowing, running, skiing, or cycling adventures, complete with trophies, levels, and enjoyment.

The HOLOFIT platform has significantly changed the fitness arena by adding fun, connectivity, and competition to cardio machines such as bicycles, rowers, and ellipticals. It also extends to non-equipment workouts with bodyweight exercises on the Oculus Quest.

Notably, the company is enjoying great success in the US, where HOLOFIT has garnered significant popularity and acclaim.

Users of HOLOFIT embark on a journey with real-time VR gamified workouts, engaging in storytelling for added motivation to achieve fitness goals. While the experience is virtual, the results are real.

News:

• Mød iværksætteren: Shahin Lauritzen, HOLODIA
• Ny investering: HOLODIA

Media coverage:

• 2021: Mangemillionær har spottet ny tendens: Investerer i virtual reality-fitness (Bt.dk)
• 2021: Conferize-investor kaster penge efter virtual reality-fitness (ITWatch)
• 2021: Morgen-briefing: Dansk rigmand investerer i virtual reality-fitness (Computerworld)
• 2021: Mangemillionær Magnus Kjøller satser stort på virtual reality-fitness (Finans)
• 2021: Dansk serieiværksætter skyder millionbeløb i VR-komet (Cvx.vc)
• 2021: Metaverset kommer: Dansk serieiværksætter investerer i VR-fitnessapp (Techsavvy.media)
• 2021: Dansk serieiværksætter investerer i VR-fitness (Avisen.dk)
• 2021: Magnus Kjøller investerer i VR-træningsapp (KapitalWatch)
• 2021: Four apps to try if you’re new to VR fitness (Washingtonpost.com)
• 2021: Swiss VR fitness company Holodia announces launch of HOLOFIT on Oculus Quest (Auganix.org)